The Challenge
Events are central to Ecommerce School's DNA, they host numerous educational experiences throughout the year, each one of the with a different ecommerce target. The founders wanted each event to have a unique identity while ensuring all materials remained accessible and on-brand. This meant creating flexible design systems capable of supporting extensive deliverables across multiple channels for each event.
My Role & Approach
I collaborate with founders and the marketing team to define strategic direction for each event, which informs my initial design decisions. My methodology combines a deep industry research for each vertical, with atomic design principles and accessibility standards (color contrast, typography, WCAG compliance) .
Through iterative research, design, testing, and refinement, I've developed:
- 10+ unique event identities for diverse ecommerce industries
- Accessible, scalable design systems that work across digital and physical formats
- Complete brand experiences including websites, video content, media kits, merchandising, and marketing graphics